The traditional marketing model was to obtain as many eyeballs on your own product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recently available survey found that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.

whatsapp bulk Making money online was originally made popular through the use of Websites and optimizing the websites through SEO (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The advantage of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to create content and businesses are incentivized to communicate with their customers.

The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to obtain nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, but they also want to know what others are saying about your product or service. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform permits small businesses to benefit from consumer person to person advertising like social media marketing.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity for connecting with networks of potential customers that you would otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.

Word of Mouth Marketing- Word of mouth marketing has always been probably the most influential solution to generate sales. With social media, you are able to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Needless to say, if your product or service is poor, you might suffer the reverse great things about this.

Brand Awareness – Branding your business using social media marketing is a lot simpler, faster, and less costly to achieve compared to the traditional advertising medium and even website marketing.

Customer Retention – Web 2 2.0 platforms are the perfect places to talk to your customers about new products, special promotions, or just to educate them on your business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs which will in turn lead to repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; avoid these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media marketing plan will create almost immediate results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term given that the communication and updating of one’s social media presence is maintained.

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